Through my creative work at Fordham, I’ve been able to create a variety of social media content that has accrued 7+ million views and 1+ million likes across social media pages such as Instagram, TikTok, YouTube and Twitter/X. I strive to create new and innovative content that captures the personalities of the brand and provide an authentic, fun behind-the-scenes perspective.
A compilation of all of my social media work, with views and interaction stats, can be found on my Gondola.cc profile, linked below. This page also highlights a few of my favorite, high-performing social posts I’ve created.
“I’M A STAR!”
During Fordham Football’s preseason camp, I shot and edited daily videos to promote the upcoming season. Our ‘Gold Star’ video quickly became not only our highest-performing piece of preseason content, but Fordham Football and Fordham Athletics’ highest-performing content in history.
For the video, I gave the players gold star stickers as they left practice. I remembered the gratifying experience of getting a sticker for a job well done in elementary school, and that nostalgia, coupled with the excitement and joy of the athletes’ reactions, made for an engaging video.
The concept not only garnered Fordham Football 4+ million views and 1+ million liked across platforms, but over 10 other college football programs, in addition to the NFL’s Carolina Panthers, recreated the video.
During a long run of away games and travel weekends, I noticed the athletes would often bring their own unique collections of snacks and treats for long bus rides that would prompt comments and discussions on posts.
I wanted to create a video giving the team their favorite travel snacks as a good luck ahead of the game. The week prior, I staged a question of the day asking the athletes their favorite snacks to bring on the bus for a road game. I then went out and purchased the different snacks and added individual “good luck” notes to each treat.
The athletes’ reactions garnered half a million views across platforms and comments from numerous brands, including NERDS and Jams PB&J. Other programs also recreated the trend. Capturing their personalities allowed viewers to connect with them outside of gameday content.
“ONE F OR TWO??”
As a content creator for the Fordham University Marketing Department, I worked in collaboration with the creative team at the Empire State Building to film and ideate a series of videos for Empire State Building socials.
With the Empire State Building mascot wanting to do a video pretending to be a professor, I remembered the character Ted from the series ‘How I Met Your Mother’ who is an architecture professor who has an obsession for the Empire State Building. I jumped at the opportunity to share the idea with the Empire State Building creative team, and outlined the filming, scene and audio bite with the group.
The video, along with being high-performing, garnered a lot of comments from the fanbase of the show and the nostalgia tied to the series.
“NO. WAY.”
As a content creator for the Fordham University Marketing Department, I captured content of Tom Brady, Danny Amendola and iShowSpeed during their visit to Fordham’s campus to film a series.
Knowing that short-form content performs the best on platforms such as TikTok and Instagram Reels, I used a well known internet sound to create a quick, playful video to capture Tom Brady landing via helicopter on the Fordham football field.
The video is now the highest-performing video posted on Fordham University social media, and was even reposted by the platforms Boston Uncovered and Barstool.